About MoneySense Roadshow
The MoneySense Roadshow is an annual event to help Singaporeans find out more about the various areas of financial health - money management, insurance, investment, and retirement and estate planning.
The brief was to conceptualise a roadshow to talk about the different aspects of financial health. We divided the entire roadshow into four different zones, themed with different colours to focus on each aspect, and to make the overall experience for the visitors like a little journey, picking up bits and pieces from each zone to ultimately form a bigger picture at the end.
Vending Machine Game
Custom designed vending machine game software for roadshow visitors to take a quiz on the different kinds of insurance in Singapore.
Players with more than 6 points of out 10 will get a random prize from the machine.
Digital Info Panel
Some of the content used in the roadshow was made into interactive content for users to better understand the concepts.
The use of characters, narratives and graphics helped to illustrate the examples to the roadshow visitor.
Custom Game
This game was specially developed for this road show to educate the public on the idea of diversifying one's investments
This was done to make the event more engaging and exciting. In hopes to increase knowledge retention after the roadshow.
Booths with iPad stands
To value add to the whole user experience, specialised booths were designed and built to showcase relevant information and also to engage them with iPads loaded with the relevant software.
The main purpose for having cluster booths like the ones you see in the photos was actually for crowd control purposes. This is to ensure that visitors with common enquiries know where to go amidst the busy crowd.
