About the roadshow

The CPF Retirement Planning Roadshow is an annual initiative to create awareness of the holistic role of the CPF system in retirement planning through the use of interactive and informative digital and static platforms.

The entire roadshow is divided into different zones to address different aspects of retirement planning. This is done to create a narrative as the roadshow visitors transits from one zone to another, making a more seamless user experience.

Role: Art Director

Project Scope: 
 Develop the overall art direction and aesthetic of event
 Work with team on designing the event journey
 Create and develop concepts for digital components
 Design static and digital panel graphics
 Design other creative collaterals (i.e. goodie bags, journey cards, stamps, etc.)

  ROADSHOW
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